Client: Static Medium
Project: 20 for Change
Role: Branding Design/Strategy
"20 for Change" is a charity-minded speciality publishing project within Static Medium which was developed with three goals in mind:
To provide artists with the most specialized processes the print shop is capable of (a silkscreen layer, a foil layer, a specialty paper, etc.) and release a product that is more exclusive than their standard offerings.
To produce a limited edition of 20 prints at a higher price point than the artist's standard offerings.
To give artists the freedom of choosing a charity to which 20% of the release sales will be given.